Lu.Be.C. Lucca Cultural Heritage, takes place every year in Lucca in the second week of October to promote and deepen the knowledge of the overall scenario of the sector, both in terms of technological and management innovation, and in terms of the integration between the different types of resources tourism - cultural, inextricably linked to the tools of economics, marketing, communication. A two-day event that aims to facilitate knowledge and discussion among all those "innovators" who are at the forefront of the ongoing renewal process between the State, the market and the third sector, offering proposals and opportunities between culture - technology - tourism.
During the days of the event, plenary sessions, debates, training seminars, presentations and previews alternate to propose and activate through data analysis, research, business models and cases, intervention strategies and collaboration axes, through an ever new organization, aimed at stimulating the circularity of discussion and ideas
the complete program is available on the official website www.lubec.it
Place: Real Collegio
Address: piazza del Real Collegio
Ticket: admition free
Telefono: 0583 582783
Web Site: www.lubec.it