Growing as usual between plenary sessions and parallel meetings, debates, B2B networking and contextual Lubec Digital Technology - the exhibition of ICT solutions applied to the enhancement of cultural and territorial marketing - Lubec bring to the attention of the more than 2000 participants the great theme the renewal of the '"culture industry."

The initiative dedicated to the promotion of cultural heritage and tourism marketing-planning, has been confirmed over the years as time diaccumulazione cultural place to promote connections between public institutions, the business world, training and research and practitioners who - together in the community of participants - will meet this year in Europe and will discuss with his subjects, putting the system in their know-how for the development and employment.

Next to workshops, meetings and training workshops organized with technical partners, industry leaders, spread ever wider and more innovative, Lubec Digital Technology, the exhibition of products and cultural tourism services created by public and private system for the user contemporary.
And yet innovation and creativity meet to create new products and services for the tourism-culture system, thanks to CREATHON®, the first Hackathon cultural innovation, a marathon of ideas dedicated to humanists and digital makers, which in the Open Lab compete in a 24 hour non-stop.

the full program on the official website www.lubec.it